Chowhound

The priority for Chowhound was audience growth in an effort to reestablish their position in the online food sphere. Prior to the site’s shuttering with the sale of CBSInteractive properties to Red Ventures, I had increased Chowhound’s by 500% year-over-year and doubled its following to just over 100,000 through UGC campaigns aimed at sharing tagged photos from smaller food pages to foster an engaged community and differentiate UGC content shared by other food pages.