Food52

Working at Food52 required the utmost balance to ensure that all KPIs—site traffic, shop revenue, and social engagement—were met. Throughout my time there I managed the weekly f52grams UGC contests, collaborated with our shop and creative teams to select products with social potential and create engaging assets for them, worked with the advertising team to oversee all social components of branded campaigns, and managed the social campaign elements for the launch of Five Two, Food52’s first in-house line of home and kitchen products.